García Carrión 2014-2018

This case sets forth the company’s challenge of carrying out a strategic plan, which would be implemented at the beginning of 2014. This plan should be accompanied by the corresponding Operations plan, with a special emphasis on the design of its supply chain. Its vision for the future is very clear: to double the size of the business over the next five years. After that five year period, Spain would represent 25% of sales, while the rest of the world would represent the remaining 75%. Turnover would reach 1,500 millions and the company would become third in the world by volume in its sector.