Dr. José Luis García del Pueyo

Doctor in Economic and Business Sciences from the Autonomous University of Madrid, an MBA from ESADE, and a Law Degree from the University of Seville.

He holds a Diploma in Strategic Marketing from INSEAD (Fontainebleau) and completed the first ADECA program at San Telmo Business School in 2004.

His professional career began at Carbonell & Cía in Cordoba, and he has worked for the past 40 years as an executive or advisor in large and medium-sized companies.

As an independent professional, he founded Market Source—a company specializing in the training of service sector executives, where he worked for Iberia, BBVA, Savings Banks, etc.—Commentia—an institute for market research, with experience in electoral polls and customer satisfaction—and Holos Management—dedicated to advising on market strategies for medium-sized companies.

In the academic field, he has been an honorary professor at the Autonomous University of Madrid, ESADE, and a visiting professor at IPADE (Mexico and Costa Rica) or IDE (Ecuador).

Since 2004, he has been part of the faculty of San Telmo, where he has written more than 50 cases, technical notes, and articles for professional journals. He is currently the Director of Marketing.