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San Telmo and UNIR deliver senior management training for 60 executives on the challenges facing the food sector in Logroño

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24 febrero 2020

One more year, San Telmo Business School organized a seminar for senior management in the agri-food sector in Logroño. On this occasion, entitled «Facing the challenge: Economic environment, competitiveness, innovation and differentiation in the food sector”, it took place last Thursday February 20 at the International University of La Rioja (UNIR). The seminar serves as a prelude to the Food Business Management (DEA) program to be held on Thursdays, from March to July.

The conference had 60 managers and executives in top-level positions from well-known food companies in La Rioja and surroundings, from producers to distributors, from purchasing managers to CEOs who exchanged impressions and experiences though the forum. The 60 attendees at the seminar discussed and reflected on key aspects of the business, such as innovation or transformation.

Javier Galiana García, executive director of UNIR, and Julio Audicana Arcas, deputy general director of San Telmo Business School, welcoming attendees from companies of renowned prestige and trajectory such as Palacios Alimentarial Business Group, Hijo de José Martínez Somalo, Bodegas Muga, Eurochamp, Centro tecnológico agroalimentario CTIC -Agri-food Technological Center- or Asociación para la promoción de la pera de Rincón de Soto -Association for the promotion of the pear of Rincón de Soto-, among others.

Miguel Ángel Llano Irusta, Professor of the Production, Technology and Operations Management Area, Professor of Strategic Services Management and Professor of the Agri-Food Processing Industry of San Telmo, delivered an enthusiastic presentation on the case study Agro Sevilla group before the North American market.

The first colloquium conference, entitled ‘The new economic and political cycle’, was conducted by Professor Fernando Faces García. Native from La Rioja, he said that the technological revolution is leading to a current conflict. Although we are in a moment of uncertainty in which forecasts are uncertain, “the final goal is a new system and we are in the transition. A transition in which we must try not to be left out”, if we want to survive. For this, he encouraged everyone to «observe and act, since recipes are only valid for a while.»

On the other hand, the afternoon started with the second colloquium conference, entitled ‘The retail distribution today: What do you think and what do you need?’, conducted By Professor Julio Audicana Arcas. The purpose of the talk was to provide insights on the current situation of the retail sector, its trends and what leading companies and groups make to take advantage of these trends.

The high-end of the day arrived with the presentation of Miguel Ángel Llano Irusta ‘The transformation industry with an innovative business model’. The case study shows the successful process of creating value for shareholders, consumers and distribution customers, based on innovation and competitive positioning as national and world leader of a centennial category with designation origin protected.

San Telmo and UNIR deliver senior management training for 60 executives on the challenges facing the food sector in Logroño

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