Coop Italia from private label to private brand

In September 2025, Coop Italia was beginning to see the first signs that its new strategy might be delivering results. After leading the Italian food retail market for more than 45 years, the Italian cooperative had fallen to third place, and its market share and revenues had hit bottom in 2021.
With the goal of reversing the situation, the Board of Directors changed the consortium’s leadership and tasked its CEO with implementing a new strategy. The chosen strategy aimed to place cooperative values at the center and rely on the development and evolution of its private label to create value and build customer loyalty.