Group Calvo

he case presents the doubts of Group Calvo’s CEO, Mané Calvo, and proposes a debate on several levels. On the one hand, the challenges in each market: how to defend profitability in mature markets, such as Spain and Italy? How to maintain the contribution of Brazil to the Group’s business growth, despite the economic crisis in the country? How to consolidate the position in Central America, threatened by new competitors? On the other, the need to align the local strategies with a global strategy: how to maximize overall growth and profitability? Finally, what to do with the fleet business, which has historically delivered uneven results? In summary: how should Calvo compete in the global market?